Baseball Crank
Covering the Front and Back Pages of the Newspaper
April 19, 2003
BASEBALL: Ladies' Day

I agree with David Pinto that the Brewers' efforts to woo women to the ballpark with gimmicks like massages and floral arrangement demonstrations is pointless. Stuff like that may help draw the occasional non-baseball-fan-wife to the park, but those women will stay home as soon as you stop offering the gimmes. The goal of marketing, especially for a team with a small fan base, should be to bring people into the park who are likely to come back even when you stop bribing them. After all, any team could fill the seats by paying the fans more to show up than the tickets are worth. The only way to attract more of the kind of fans who will come back is to put an interesting (generally, winning) product on the field).

Posted by Baseball Crank at 10:36 AM | Baseball 2002-03 | Comments (0) | TrackBack (0)
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