Baseball Crank
Covering the Front and Back Pages of the Newspaper
April 16, 2004
BLOG: An Unlikely Story

No, it's not the Onion. I swear I'm not making this up. The Reuters headline:

McDonald's Launches Anti-Obesity Campaign

and this, from the story:

McDonald's U.S. Marketing Director Alex Conti said the company was launching a new Web site to go along with its "Go Active" adult Happy Meals, which include a salad, bottled water and a pedometer to encourage walking.

The Web site, filled with pictures of celebrity athletes including basketball star Yao Ming, allows users to create fitness plans and track workouts.

Yao will presumably lecture us on the important obesity-avoiding benefits of being 7'2".

Posted by Baseball Crank at 7:11 AM | Blog 2002-05 | Comments (2) | TrackBack (0)
Comments

I saw that – the adult “Happy Meal” indeed. No toy, no meat, some dried out health food and a lecture about how fat you are. What’s so happy about that?

It might as well say “brought to you by the Association of Trial Lawyers of America” along the side of the box.

Posted by: The Mad Hibernian at April 16, 2004 9:21 AM

Very good points.

Posted by: The Crank at April 16, 2004 10:20 AM
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