Baseball Crank
Covering the Front and Back Pages of the Newspaper
April 13, 2004
POLITICS: Franken and Fartman

Nick Confessore argues that Air America can rapidly make itself commercially viable by signing on Howard Stern for the morning drive time slot. This is a perfect test of two dilemmas liberal radio faces: (1) is it willing to put a guy on the air who appeals to the young, sexually liberal males that the Democrats deperately need to reach (as Marc Fisher noted in a Slate essay I linked to over a year ago) but who is anathema to humorless PC feminists? (2) is Air America willing, more broadly, to hire a guy who can be something of an albatross to the radio network as far as its partisan mission (Stern is, justifiably, a big target) but who will rake in the bucks? In other words, is this really a serious commercial venture, as opposed to just another campaign adjunct?

I'm no Stern fan, but I can appreciate that, as New York's sportsradio WFAN has done with Imus, sometimes commerce demands bending your format for a morning radio star if you really want to be profitable. It's time for Air America to decide if it's willing to put profits first. If not, the only alternative may be to wait for a Democratic administration and beg for grants.

Posted by Baseball Crank at 1:09 AM | Politics 2004 | Comments (2) | TrackBack (0)
Comments

Don't forget, Stern was all for the actions in Iraq.

While he has many liberal sides to him, he's hardly a dyed-in-the wool liberal.

Then again, Imus isn't exactly Sports radio either.

It makes as much sense for Air America to sign Stern as any number of other stations...so why should they have to be the one to fork over the bucks to proove they're serious?

Sounds kind of like Dan Duquette's pursuit of Manny Ramirez.

Posted by: C Giddy at April 13, 2004 9:13 PM

"I'm no Stern fan ..."

Does that make you a "humorless PC feminist" then?

Posted by: Demogenes Aristophanes at April 14, 2004 9:24 PM
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