Baseball Crank
Covering the Front and Back Pages of the Newspaper
May 26, 2004
BLOG: Life Imitates The Onion

Tuesday's Wall Street Journal (subscription required) reports:

As food companies look for ways to cash in on the nation's obsession with healthy eating, an increasing number are copying marketing tactics that long have been used by the pharmaceuticals industry: They are pitching their products directly to doctors. The hope is that doctors will start recommending specific foods -- and even brand names -- to patients.

The follows on the heels of the story broken earlier in the week by The Onion:

At a press conference Monday, drug giant Pfizer formally introduced Hoagizine, a pharmaceutical-grade Turkey-Bacon-Guacamole Melt so delicious, it's only available by prescription.

It just gets harder and harder to do satire these days . . .

Posted by Baseball Crank at 12:32 AM | Blog 2002-05 | Comments (0) | TrackBack (0)
Comments
Site Meter 250wde_2004WeblogAwards_BestSports.jpg