"It gets late early around here." - Yogi Berra
August 28, 2013
WAR: Obama, Syria and Iraq: Any End But Victory
The plans being floated by President Obama and Secretary of State Kerry for a wildly unpopular military intervention in Syria are incoherent on any number of levels. Rather than identify an enemy and seek the enemy's defeat, the essential requirement for using military force, the Administration is unwilling to declare the toppling of the Assad regime as a goal - despite Obama's own proclamation two years ago this month that "[f]or the sake of the Syrian people, the time has come for President Assad to step aside." Instead, according to one unnamed "U.S. official" quoted by the LA Times, the Administration wants a military strike "just muscular enough not to get mocked." Churchillian, this is not.
That Was Then, This Is Now
Nor is it in line with what Obama, Biden and Kerry used to claim to believe. Once upon a time, Obama's expressed willingness to meet with leaders like Assad made him popular in Syria. Then-Senator Obama argued in the 2008 campaign that "[t]he President does not have power under the Constitution to unilaterally authorize a military attack in a situation that does not involve stopping an actual or imminent threat to the nation" (Senator Biden agreed); now, as in Libya, Obama has no interest in asking for Congressional approval. Obama and Kerry once venerated the need to get UN and international approval for the use of force; now, Kerry's spokesman says of the UN Security Council, where both Russia and China are expected to oppose military strikes, "[w]e cannot be held up in responding by Russia's intransigence." Obama is apparently gunshy of even explaining himself: one of his reliable proxies at Politico asks, "[i]s POTUS going to address the nation directly before embarking on military action in Syria? Many of his aides think it's a passe tactic."
From Bad To Worse
There are many good reasons to wish to be rid of the brutal Assad regime, long an Iranian proxy, sponsor of Hezbollah, supporter of the insurgency against the U.S. in Iraq, shelterer (and maybe backer) of culprits in the 1983 Beirut barracks bombing that killed 241 U.S. Marines, oppressor of Lebanon and assassin of its prime minister, enemy of Israel and perpetrator of serial massacres against its own people. But it seems increasingly likely that the alternatives to Assad would be even worse, ranging from domination of Syria by Al Qaeda and its Sunni extremist allies to splintering into an anarchic failed state. As it stands, the Syrian civil war is a proxy battle between Assad's backers (Iran and Russia) and the backers of the rebel resistance (Saudi Arabia and Turkey). It doesn't need more combatants who intend to show up, lob in a bunch of missiles and leave without resolving anything, and for the U.S. to control the post-Assad situation to our advantage would require a huge and for many reasons infeasible commitment of ground troops. We did that in Iraq in part so we would not have to do it again every time there was an opportunity to topple a dictator in the Greater Middle East - we can leave the locals to resolve these things themselves. Recent experiences in Egypt and Libya show that the public in the region hungers for change and a greater voice in how their countries are governed, but hardly inspire confidence that the results will be less anti-American or more respectful of individual liberty. The fact that Syria affects the interests of the U.S. and its allies does not mean that we currently have any options on the table that would advance those interests.
The sole peg on which Obama's Administration and its apologists rest the defensibility of a halfway military strike is the idea that Assad should be punished for using chemical weapons against his own people - just as Saddam Hussein once did. In my view, this is misguided as a sole casus belli: the problem of rogue regimes is the regimes, not their choice of weaponry. That was true in Iraq and it's true now, and in particular it's a ridiculous argument coming from the same people who told us that this was no justification for the Iraq War. It's consistent with the idea that the problem of gun crime is guns, not criminals - another of this Administration's pet delusions. In fact, it does not even appear that the Administration can assure that its planned strikes would disarm Assad of the weapons in question. We apparently plan to shoot at the king but carefully avoid killing him.
The Actual Obama Record on Iraq
Of course, say Obama's defenders, the reason to oppose the Iraq War was that Iraq was not a threat because it had no weapons of mass destruction (WMD). That's an easy enough argument (if not entirely accurate) to make in retrospect, but contrary to his myth-making, it's not even what Obama himself argued at the time. Given that these parallels will be hashed out repeatedly in the coming Syria debate, and given that the case for intervention in Syria rests heavily on the credibility of the president and the Secretary of State, it's worth recalling what Obama actually said when the Iraq War debates were happening.
Obama's record on the Iraq War in 2002 and 2003 basically consists of one 2002 speech criticizing the war and a 2003 interview with The Nation in which he framed the issue in purely domestic political terms:
"Blacks are not willing to feel obliged to support the president's agenda," explains Illinois state Sen. Barack Obama. "They are much more likely to feel that (Bush) is engaging in disruptive policies at home and using the war as a means of shielding himself from criticism on his domestic agenda."
There's no recorded instance of Obama in 2002 or 2003 arguing that Saddam did not have WMD; rather, Obama's 2002 speech contended that the Iraqi dictator did still have the weapons he had already used against his own people a decade before, but that this was no justification for war:
Now let me be clear - I suffer no illusions about Saddam Hussein. He is a brutal man. A ruthless man. A man who butchers his own people to secure his own power. He has repeatedly defied UN resolutions, thwarted UN inspection teams, developed chemical and biological weapons, and coveted nuclear capacity.
This was wrong for a number of reasons, but apply the reasoning to Assad today: his regime is barely clinging to power. In 2004, running for the Senate, Obama would no longer even say that he would have voted against the Iraq war, noting that he had not had access to the classified intelligence that convinced nearly everyone who examined it of Saddam's WMD programs:
[I]n interviews around [mid-2004], Obama refused to say flatly that he would have voted against the 2002 congressional war resolution. "I'm not privy to Senate intelligence reports," Obama told The New York Times on July 26. "What would I have done? I don't know. What I know is that, from my vantage point, the case was not made." In other interviews that week, Obama said, "[T]here is room for disagreement" over initiating the war, and that "I didn't have the information that was available to senators."
(Kerry, of course, is now the man Obama put front and center in leading his Syria policy). In 2004, speaking of Iraq, Obama told the Chicago Tribune, "[t]here's not that much difference between my position and George Bush's position at this stage," and Obama denied at the time that he had ever called for withdrawal from Iraq.
Eventually, of course, Obama would oppose the "surge" and call for a complete U.S. withdrawal from Iraq by March 31, 2008, a policy that would have been catastrophic. (Similarly, since taking office, Obama has resisted the pursuit of victory in Afghanistan - Obama seems not so much to be anti-war as anti-victory). That was a shrewd bit of positioning for the 2008 Democratic primary against Hillary Clinton and John Edwards, both of whom had voted for the Iraq War, and it came only after the 2006 elections had proven the vote-drawing appeal of attacking the Iraq War.
It's OK When I Do It
The lesson of both Obama's and Kerry's history of criticism of the Iraq War (Kerry, you will recall, voted for the war after voting against the original Persian Gulf War on the theory that the first President Bush hadn't assembled a large enough coalition) is that it was primarily driven by partisan opposition to George W. Bush, rather than any particular principled view of how to run American foreign policy. In that light, it is perhaps unsurprising that the arguments made against Bush have been discarded and forgotten, just as all but a tiny minority of the anti-war movement has been silent on Obama's Libyan and Syrian adventures (and the internet chorus that branded Bush and Cheney as "chickenhawks" has been silent on Obama's and Biden's lack of military service). But being in charge requires more than just blind partisanship, and five years into his presidency, Obama seems lost in formulating an approach to the use of military force that makes any sort of coherent sense.
August 15, 2013
POP CULTURE: Concert Review: Kelly Clarkson & Maroon 5 at Jones Beach, 8/11/13
Sunday night, my wife & I went to see a double-billed concert, Kelly Clarkson and Maroon 5 at the Nikon Theater at Jones Beach (in a fit of corporate sponsorship, this is billed as the "Honda Civic Tour"). As far as current pop music goes, this is about as good as it gets: Clarkson is, in my oft-stated view, the best thing in pop today, and Maroon 5 has for some years now been the best pop band that's still played regularly on mainstream pop radio, notwithstanding my disappointment with the direction of their recent releases. On the whole, it was a good show - but not as good as it could have been.
Jones Beach is easily the most beautiful concert venue I've seen, and is a convenient place to see a show, with good acoustics for an outdoor venue. It's a good size, as well, providing seating for a sizeable crowd without any bad seats or the impersonal feel of a stadium show. (The picture above is spliced together from two shots I took during the show, giving a sense of how each side of the stage looks before sunset).
The crowd was...really pretty terrible, one of the worst crowds in which I've seen a show. Maybe worse because it was a Sunday night. There was clearly a mixture of longtime Maroon 5 fans, a smaller but vocal contingent of Clarkson fans, and a chunk of people who seemed only familiar with Maroon 5's most recent radio hits. Demographically, I wasn't nose-counting that much but it was a varied crowd by age, almost all white, and I was able to waltz past acres of empty urinals in the men's room while the lines for the ladies' room looked like the last helicopter out of Saigon.
What bothered me, mainly during Clarkson's set, was that nobody but a small coterie on one side of the stage seemed to be standing up. Sitting down is no way to enjoy a concert unless you're 90 years old or in a wheelchair, but at my age (41) I'm not bold enough to stand up alone if everybody in my section is resolutely sitting, which they were (you need the front row up or nobody else budges). It was seriously lifeless and embarrassing to be a part of. The crowd got up sporadically during Maroon 5's set, mainly during the more recent radio hits, but there were still people sitting down or bolting for the exits during the encores. To say nothing of people walking to the bathrooms in the middle of songs.
We arrived too late to see the opening act, Rozzie Crane, although she did come back onstage to sing with Maroon 5 on "Wake Up Call" (a really odd choice of song to add a female voice to, plus like most female singers her voice is deeper than Adam Levine's falsetto), and thus while I can't judge her material, she does have a good voice and a lively stage presence.
This is the third time I've seen Clarkson in concert - she joins Bruce Springsteen, Billy Joel and the Saw Doctors as the only acts I've seen three times - and I wrote up previous reviews after seeing her at the Hammerstein Ballroom in October 2009 and at Radio City Music Hall in January 2012.
When I saw Clarkson at Radio City, she was touring in support of her fifth and arguably best studio album, Stronger (the album won a Grammy and the title track was a ubiquitous hit single), and coming off yet another of her periodic controversies for saying she liked Ron Paul. She has kept busy since then, singing at the 2012 Super Bowl and President Obama's second inaugural, starring as a judge in Duets, ABC's ill-fated Summer 2012 entry into the singing-show sweepstakes, doing a joint tour with The Fray, releasing a Greatest Hits album, a pair of country singles (one a duet with Vince Gill), and a Dallas Cowboys 'theme song', recording a big-band/country/blues/rock Christmas album due out late this fall, and getting engaged. Her upcoming wedding will marry her into country music royalty: her fiancee is the son of her manager, the stepson of Reba McEntire, and is himself the manager for Blake Shelton.
Clarkson, now a veteran touring act at 31, particularly made a name on her last few tours by doing "fan requests" - songs requested by fans on Twitter. She's not the only artist to do something like this; Bruce Springsteen, for example, plays songs from his back catalogue requested by sign-holding fans at his shows, sometimes even songs he hasn't played in decades or has never played live. But in Clarkson's case, only a handful of the fan requests have been her own songs; it's been the covers of other people's songs, generally only rehearsed the day of the show, that have cemented her reputation as a one-woman walking iTunes. She's covered everyone from the classic rock gods (the Beatles, the Stones, Springsteen, Dylan) to modern rock (the Foo Fighters, Radiohead, Kings of Leon, Florence and the Machine) to 90s-to-present pop-rock (the Goo Goo Dolls, No Doubt, Gavin DeGraw, .fun) to country (Tammy Wynette, Trisha Yearwood, Lee Ann Womack) to the big-voiced pop/R&B divas (Aretha Franklin, Mariah Carey, Whitney Houston) to the little-voiced pop tarts (Madonna, Britney Spears, Katy Perry, Lady Gaga, Rihanna) to the blues (Etta James) and the pop standards and show tunes (songs from Funny Girl and Grease) to even a respectable hoodie-and-all stab at rap (Eminem; the cover met with the approval of Eminem's brother who was in the audience). Entertainment Weekly collected fan-shot YouTubes of the whole tour's worth of covers here and here. The fan request covers offer something unique about each show and showcase the versatility as an interpreter of songs across genres that made Clarkson a star on American Idol in the first place.
The setup for this tour, with Maroon 5 as the de facto headliner, called for Clarkson to go on first, with just an hourlong set compared to her usual 90 minutes. Given her breadth of material (Clarkson didn't even have room for all her top-10 singles on her Greatest Hits album) and need to promote her current singles while making room for at least one cover, that left a lot on the cutting room floor, including - unfortunately - the fan requests. She played a series of her biggest signature hits, from the opening "(What Doesn't Kill You) Stronger" to the closing "Since U Been Gone" to her first really big pop hit, "Miss Independent," but also worked in her most recent pop single, the Lady Gaga-ish "People Like Us," a solo version of her hit country duet "Don't You Wanna Stay," her wedding-themed current country single "Tie It Up," and a cover of Aretha's "Never Loved A Man."
The planning of her set was well-designed: she brought a 3-man horn section, a highlight of her 2009 tour, and presented a number of her songs (particularly live favorite "Walk Away") with new instrumental arrangements heavy on the horns. "People Like Us," the next to last song, featured some of the visual effects and costume changes Clarkson has eschewed with past tours, including fluorescent outfits for her and her band. But the execution had one flaw.
Clarkson's voice in concert is ordinarily such a marvel, and coming from such a tiny person, I've compared it to watching Pedro Martinez pitch. But the analogy holds up further, because Sunday night her voice was in such rough shape it was like watching an ace pitcher take the mound when he doesn't have his A+ fastball: she was straining and falling short of a lot of the big notes and booming volume she customarily produces with ease. Like an ace pitcher, though, she knows how to compensate: she dialed up the soul on the Aretha cover, relied more heavily on her backup singers, was even punchier than usual in her goofy in-between songs banter, and constantly urged on the crowd to sing along with her, trying to get audience participation to step in where she couldn't go. You can see this from the closing number, "Since U Been Gone":
The reason why Clarkson sounded so ragged was obvious: when she tours on her own, she insists on not scheduling back-to-back shows to reduce the strain on her voice. But the Jones Beach show was the joint tour's third straight night in three different cities, and she was audibly out of gas. Still, she gamely soldiered on, and even at partial strength is still an entertaining and energetic performer and a master interpreter of songs (if you'd never heard what she sounds like live you might not have realized this was not her best). Clarkson's a trouper; last summer she badly sprained her ankle but refused to cancel a July 4 show at Fort Hood, at which she performed some of her more uptempo hits while bouncing on one foot with the other in a cast.
But she was engaging as always. Clarkson commented on how well Jones Beach had been rebuilt after Hurricane Sandy (it was not as hard-hit as Coney Island or the Jersey Shore). She also waved around her engagement ring and gushed about being engaged and the importance of finding someone who lets you be yourself; for someone whose public persona and musical personality was built over the past 9 years around breakup songs and loneliness, it's a sharp turnabout that she clearly relishes.
This was the second time I've seen Maroon 5 live, the first being a Jones Beach show on the same day in August 2010. Like Clarkson, Maroon 5 has seen its share of ups and downs in a decade-long career in pop music. There's been personnel turnover - they replaced their drummer in 2006, and one of the keyboard players has been on leave from the band this year. Their first two albums, 2002's Songs About Jane (which hit it big in 2003-04) and 2007's It Won't Be Soon Before Long, were both great successes, selling millions of albums and launching #1 singles, but they waited three more years to release their third album, Hands All Over, and it launched poorly after the modest success of the lead single, "Misery." It sold badly out of the gate, and the other singles disappeared without a trace. Hands All Over was a good album, mostly in the vein of their first two albums but with some Def Leppard-ish touches added by veteran producer "Mutt" Lange (best known for producing the best-selling albums by AC/DC, Def Leppard and his then-wife Shania Twain). Unfortunately for Maroon 5, their old sound was out of step with what radio stations were playing by 2010, and a pop band can't really get away with releasing an album every three years. They looked like they might be yesterday's news - but then lead singer Adam Levine joined The Voice, the hugely successful NBC singing show, and teamed up with equally flagging co-star Christina Aguilera to record "Moves Like Jagger," an insipid piece of fluff that replaced Maroon 5's signature "pop/rock with a touch of disco" sound with "disco/disco with a glob of more disco." "Moves Like Jagger" was a colossal worldwide hit, the band's career was saved (Hands All Over was re-released with it added and went platinum) and a monster was created. Later in 2011, Levine had another #1 hit appearing on the Gym Class Heroes' "Stereo Hearts," lending a melodic chorus to an otherwise fairly dreary hip-hop song.
That brings us to 2012's Overexposed, which sent its first three singles to #1 on the Top 40 chart, starting with "Payphone," another catchy, frothy melody weighed down by the appearance of rapper Wiz Khalifa. Overexposed featured a lot less rock, even the light rock of the band's earlier albums - you can barely hear a guitar until well into the second half of the album, not coincidentally the point where guitarist James Valentine gets his first writing credit in place of hitmaking producers like Max Martin and Ryan Tedder (both of whom have also worked with Clarkson in the past). A few of the songs are good but several are terrible, and most are more like "Moves Like Jagger" than like the band's first three albums: overproduced machine-made goo with few real instruments. The best track is the last one on the deluxe version of the album, a 7-minute long cover of Prince's "Kiss" done in the style of the Paul Butterfield Blues Band. Few of the new fans flocking to Maroon 5 these days would recognize the musical reference.
Valentine is a legitimately outstanding guitarist, and he's also Levine's musical anchor, what keeps the band from floating away into a sea of mechanized pop fluff; just as Clarkson often presents her songs live as more 'rock' than the studio versions, Valentine's guitar was a distinct improvement on the Overexposed tracks, which if performed in their studio arrangements would have entailed Levine singing while the rest of the band just twiddled their thumbs. (This Billboard puff piece on the show runs through the various covers and part-covers that dotted the show, most of them just quick musical interludes).
The band came out bouncing; Levine sweated clear through most of his shirt within 20 minutes of taking the stage (it's an accomplishment to outdo Clarkson, a famously sweaty live performer, in this regard), leading to screaming demands from women in the crowd to strip off his shirt (he eventually got down to a tank top). He nodded as well to the difficulty of getting a Sunday night crowd to participate when he raised a sing-along to "She Will Be Loved." In a clever touch, they released glowing beachballs into the crowd for "Lucky Strike," at least one of which ended up in the drink:
Levine is aslo recently engaged (Clarkson cracked on Twitter that they should call it the "Off the Market tour") and is typically a little funny and a lot full of himself; I used to follow him on Twitter until I tired of his politics. Between songs at this show, he was much less of a wiseass than at the previous show; he went on about how grateful he was to the fans, how much the tradition of Jones Beach shows has meant to him over the years, and how the band's first appearance there was playing in the parking lot before a Sheryl Crow show in 2002. Perhaps at 34, settling down and having bounced back from the commercial low point of Hands All Over, Levine was in more of a mood to contemplate the limits to how long his band would remain near the pinnacle of the pop music scene.
In a way, that meshed well with Maroon 5's set. Stripped of some of the studio production, the emotional core of songs like "Daylight" and "Payphone" as well as older Maroon 5 songs like "Won't Go Home Without You" - the lyrics, the music and even the technology references in "Payphone" and "Stereo Hearts" - is a nostalgic wistfulness for relationships slipping away. That's where Levine is at his best. I actually got a little bit of chills from the opening of "Daylight," which naturally closed the show (it's one of the few songs off Overexposed I really like, and its theme of holding on until the morning and then slipping away makes it a perfect show closer):
If you enjoy quality pop music, or what remains of it circa 2013, I heartily recommend seeing this tour or either of these acts while you can - but ideally, not on a night when they've been going a few days straight without a day of rest.
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August 6, 2013
POLITICS: 73 Rules For Running For President As A Republican
We do not yet know who the Republican presidential nominee will be in 2016. We do not even know for certain who the candidates will be, although several are visibly positioning themselves to run. We all have our own ideas about who should run and what the substance of their platforms should be. But even leaving those aside, it's possible to draw some lessons from the past few GOP campaign cycles and offer some advice that any prospective candidate should heed, the sooner the better. Some of these rules are in a little tension with each other; nobody said running for President was easy. But most are simply experience and common sense.
1-Run because you think your ideas are right and you believe you would be the best president. Don't stay out because your chances are slim, and don't get in because someone else wants you to. Candidates who don't have a good reason for running or don't want to be there are a fraud on their supporters.
2-Ask yourself what you're willing to sacrifice or compromise on to win. If there's nothing important you'd sacrifice, don't run; you will lose. If there's nothing important you wouldn't, don't run; you deserve to lose.
3- If you don't like Republican voters, don't run.
4-Don't start a campaign if you're not prepared for the possibility that you might become the frontrunner. Stranger things have happened.
5-If you've never won an election before, go win one first. This won't be the first one you win.
6-Winning is what counts. Your primary and general election opponents will go negative, play wedge issues that work for them, and raise money wherever it can be found. If you aren't willing to do all three enthusiastically, you're going to be a high minded loser. Nobody who listens to the campaign-trail scolds wins. In the general election, if you don't convey to voters that you believe in your heart that your opponent is a dangerously misguided choice, you will lose.
7-Pick your battles, or they will be picked for you. You can choose a few unpopular stances on principle, but even the most principled candidates need to spend most of their time holding defensible ground. If you have positions you can't explain or defend without shooting yourself in the foot, drop them.
8-Don't be surprised when people who liked you before you run don't like you anymore. Prepare for it.
9-Be sure before you run that your family is on board with you running. They need to be completely committed, because it will be harder than they can imagine. Related: think of the worst possible thing anyone could say about the woman in your life you care about the most, and understand that it will be said.
10-You will be called a racist, regardless of your actual life history, behavior, beliefs or platform. Any effort to deny that you're a racist will be taken as proof that you are one. Accept it as the price of admission.
11-Have opposition research done on yourself. Have others you trust review the file. Be prepared to answer for anything that comes up in that research. If there's anything that you think will sink you, don't run.
12-Ask yourself if there's anything people will demand to know about you, and get it out there early. If your tax returns or your business partnerships are too important to disclose, don't run. (We might call this the Bain Capital Rule).
13-Realize that your record, and all the favors you've done, will mean nothing if your primary opponent appears better funded.
14-Run as who you are, not who you think the voters want. There's no substitute for authenticity.
15-Each morning, before you read the polls or the newspapers, ask yourself what you want to talk about today. Talk about that.
16-If you never give the media new things to talk about, they'll talk about things you don't like.
17-Never assume the voters are stupid or foolish, but also don't assume they are well-informed. Talk to them the way you'd explain something to your boss for the first time.
18-Handwrite the parts of your platform you want voters to remember on a 3x5 index card. If it doesn't fit, your message is too complicated. If you can't think of what to start with, don't run.
19-Voters may be motivated by hope, fear, resentment, greed, altriusm or any number of other emotions, but they want to believe they are voting for something, not against someone. Give them some positive cause to rally around beyond defeating the other guy.
20-Optimism wins. If you are going to be a warrior, be a happy warrior. Anger turns people off, so laugh at yourself and the other side whenever possible, even in a heated argument.
21-Ideas don't run for President; people do. If people don't like you, they won't listen to you.
22-Your biography is the opening act. Your policy proposals and principles are the headliner. Never confuse the two. The voters know the difference.
23-Show, don't tell. Proclaiming your conservatism is meaningless, and it's harder to sell to the unconverted than policy proposals and accomplishments that are based on conservative thinking.
24-Being a consistent conservative will help you more than pandering to nuts on the Right. If you can't tell the difference between the two, don't run.
25-Winning campaigns attract crazy and stupid people as supporters; you can't get a majority without them. This does not mean you should have crazy or stupid people as your advisers or spokespeople.
26-Principles inspire; overly complex, specific plans are a pinata that can get picked to death. If you're tied down defending Point 7 of a 52 point plan that will never survive contact with the Congress anyway you lose. Complex plans need to be able to be boiled down to the principles and incentives they will operate on. The boiling is the key part.
27-Be ready and able to explain how your plans benefit individual voters. Self-interest is a powerful thing in a democracy.
28-If you haven't worked out the necessary details of a policy, don't be rushed into releasing it just because Ezra Klein thinks you don't have a plan. Nobody will care that you didn't have a new tax plan ready 14 months before Election Day.
29-Don't say things that are false just because the CBO thinks they're true.
30-If you don't have a position on an issue, say that you're still studying the issue. Nobody needs an opinion on everything at the drop of a hat, and you'll get in less trouble.
31-When in doubt, go on the attack against the Democratic frontrunner rather than your primary opponents. Never forget that you are auditioning to run the general election against the Democrat, not just trying to be the least-bad Republican.
32-Attacking your opponents from the left, or using left-wing language, is a mistake no matter how tempting the opportunity. It makes Republican voters associate you with people they don't like. This is how both Newt Gingrich and Rick Perry ended up fumbling the Bain Capital attack.
33-Be prepared to defend every attack you make, no matter where your campaign made it. Nobody likes a rabbit puncher. Tim Pawlenty's attack on Romneycare dissolved the instant he refused to repeat it to Romney's face, and so did his campaign.
34-If your position has changed, explain why the old one was wrong. People want to know how you learn. If you don't think the old one was wrong, just inconvenient, the voters will figure that out.
35-If a debate or interview question is biased or ridiculous, point that out. Voters want to know you can smell a trap. This worked for Newt Gingrich every single time he did it. It worked when George H.W. Bush did it to Dan Rather. It will work for you.
36-Cultivate sympathetic media, from explicitly conservative outlets to fair-minded local media. But even in the primaries, you need to engage periodically with hostile mainstream media outlets to stay in practice and prove to primary voters that you can hold your ground outside the bubble.
37-Refuse to answer horserace questions, and never refer to "the base." Leave polls to the pollsters and punditry to the pundits. Mitt Romney's 47% remark was a textbook example of why candidates should not play pundit.
38-Hecklers are an opportunity, not a nuisance. If you can't win an exchange with a heckler, how are you going to win one with a presidential candidate? If you're not sure how it's done, go watch some of Chris Christie's YouTube collection.
39-Everywhere you go, assume a Democrat is recording what you say. This is probably the case.
40-Never whine about negative campaigning. If it's false, fight back; if not, just keep telling your own story. Candidates who are complaining about negative campaigning smell like losing.
41-"You did too" and "you started it" get old in a hurry. Use them sparingly.
42-If you find yourself explaining how the Senate works, stop talking. If you find yourself doing this regularly, stop running.
43-Never say "the only poll that matters is on Election Day" because only losers say that, and anyway even Election Day starts a month early now. But never forget that polls can and do change.
44-Voters do not like obviously insincere pandering, but you cannot win an election by refusing on principle to meet the voters where they are. That includes, yes, addressing Hispanic and other identity groups with a plan for sustained outreach and an explanation of how they benefit from your agenda. Build your outreach team, including liaisons and advertising in Spanish-language media, early and stay engaged as if this was the only way to reach the voters. For some voters, it is.
45-Post something as close to daily as possible on YouTube featuring yourself - daily message, clips of your best moments campaigning, vignettes from the trail. You can't visit every voter, but you can visit every voter's computer or phone.
46-Never suggest that anybody would not make a good vice president. Whatever they may say, everyone wants to believe they could be offered the job.
47-If you're not making enemies among liberals, you're doing it wrong.
48- If you don't have a plausible strategy for winning conservative support, you're in the wrong party's primary.
49-The goal is to win the election, not just the primary. Never box yourself in to win a primary in a way that will cause you to lose the election.
50-Don't bother making friends in the primary who won't support you in the general. Good press for being the reasonable Republican will evaporate when the choice is between you and a Democrat.
51-Some Republicans can be persuaded to vote for you in the general, but not in the primary. Some will threaten to sit out the general. Ignore them. You can't make everyone happy. Run a strong general election campaign and enough of them will come your way.
52-Don't actively work to alienate your base during the primary. Everyone expects you to do it in the general, and you gain nothing for it in the primary.
53-Don't save cash; it's easier to raise money after a win than to win with cash you saved while losing. But make sure your organization can run on fumes now and then during dry spells.
54-If you're not prepared for a debate, don't go. Nobody ever had their campaign sunk by skipping a primary debate. But looking unprepared for a debate can, as Rick Perry learned, create a bad impression that even a decade-long record can't overcome.
55-The Iowa Straw Poll is a trap with no upside. Avoid it. Michele Bachmann won the Straw Poll and still finished last in Iowa.
56-Ballot access rules are important. Devote resources early to learning, complying with them in every state. Mitt Romney didn't have to face Newt Gingrich or Rick Santorum in Virginia - even though both of them live in Virginia - because they didn't do their homework gathering signatures.
57-If you can't fire, don't hire. In fact, don't run.
58-Hire people who are loyal to your message and agenda, and you won't have to worry about their loyalty to your campaign.
59-Don't put off doing thorough opposition research on your opponents. By the time you know who they are, the voters may have decided they're somebody else.
60-You can afford to effectively skip one early primary. You can't skip more than that. You are running for a nomination that will require you to compete nationally. (Call this the Rudy Giuliani Rule).
61-Use polling properly. Good polling will not tell you what to believe, but will tell you how to sell what you already believe.
62-Data and GOTV are not a secret sauce for victory. But ignoring them is a great way to get blindsided.
63-Don't plan to match the Democrats' operations and technology, because then you're just trying to win the last election. Plan to beat it.
64-Political consultants are like leeches. Small numbers, carefully applied, can be good for you. Large numbers will suck you dry, kill you, and move on to another host without a backward look.
65-Never hire consultants who want to use you to remake the party. They're not Republicans and you're not a laboratory rat.
66-This is the 21st century. If you wouldn't want it in a TV ad, don't put it in a robocall or a mailer. Nothing's under the radar anymore.
67-Always thank your friends when they back you up. Gratitude is currency.
68-Every leak from your campaign should help your campaign. Treat staffers who leak unfavorable things to the press the way you would treat staffers who embezzle your money. Money's easier to replace.
69-Getting distance from your base in the general on ancillary issues won't hurt you; they'll suck it up and independents will like it. Attacking your base on core issues will alienate your most loyal voters and confuse independents.
70-If you are convinced that a particular running mate will save you from losing, resign yourself to losing because you've already lost.
71-Don't pick a VP who has never served in Congress or run for president in his or her own right. Even the best Governors have a learning curve with national politics, and even the best foreign policy minds have a learning curve with electoral politics. And never steal from the future to pay for the present. Your running mate should not be a Republican star in the making who isn't ready for prime time. In retrospect, Sarah Palin's career was irreparably damaged by being elevated too quickly to the national level.
72-Never, ever, ever take anything for granted. Every election, people lose primary or general elections because they were complacent.
73-Make a few rules of your own. Losing campaigns imitate; winning campaigns innovate.