Captain Kirk, Liar

False advertising cases can be fairly amusing (well, in an amusing-to-lawyers sort of way):

Here, the District Court found that Shatner’s assertion [as Captain Kirk in a DIRECTV commercial] that “settling for cable would be illogical,” considered in light of the advertisement as a whole, unambiguously made the false claim that cable’s HD picture quality is inferior to that of DIRECTV’s. We cannot say that this finding was clearly erroneous, especially given that in the immediately preceding line, Shatner praises the “amazing picture clarity of DIRECTV HD.” We accordingly affirm the District Court’s conclusion that TWC established a likelihood of success on its claim that the Revised Shatner Commercial is literally false.

I guess Mr. Spock was correct to question this statement. A Jessica Simpson-as-Daisy Duke commercial got the same treatment.