73 Rules For Running For President As A Republican

RS: 73 Rules For Running For President As A Republican

We do not yet know who the Republican presidential nominee will be in 2016. We do not even know for certain who the candidates will be, although several are visibly positioning themselves to run. We all have our own ideas about who should run and what the substance of their platforms should be. But even leaving those aside, it’s possible to draw some lessons from the past few GOP campaign cycles and offer some advice that any prospective candidate should heed, the sooner the better. Some of these rules are in a little tension with each other; nobody said running for President was easy. But most are simply experience and common sense.

1-Run because you think your ideas are right and you believe you would be the best president. Don’t stay out because your chances are slim, and don’t get in because someone else wants you to. Candidates who don’t have a good reason for running or don’t want to be there are a fraud on their supporters.

2-Ask yourself what you’re willing to sacrifice or compromise on to win. If there’s nothing important you’d sacrifice, don’t run; you will lose. If there’s nothing important you wouldn’t, don’t run; you deserve to lose.

3- If you don’t like Republican voters, don’t run.

4-Don’t start a campaign if you’re not prepared for the possibility that you might become the frontrunner. Stranger things have happened.

5-If you’ve never won an election before, go win one first. This won’t be the first one you win.

6-Winning is what counts. Your primary and general election opponents will go negative, play wedge issues that work for them, and raise money wherever it can be found. If you aren’t willing to do all three enthusiastically, you’re going to be a high minded loser. Nobody who listens to the campaign-trail scolds wins. In the general election, if you don’t convey to voters that you believe in your heart that your opponent is a dangerously misguided choice, you will lose.

7-Pick your battles, or they will be picked for you. You can choose a few unpopular stances on principle, but even the most principled candidates need to spend most of their time holding defensible ground. If you have positions you can’t explain or defend without shooting yourself in the foot, drop them.

8-Don’t be surprised when people who liked you before you run don’t like you anymore. Prepare for it.

9-Be sure before you run that your family is on board with you running. They need to be completely committed, because it will be harder than they can imagine. Related: think of the worst possible thing anyone could say about the woman in your life you care about the most, and understand that it will be said.

10-You will be called a racist, regardless of your actual life history, behavior, beliefs or platform. Any effort to deny that you’re a racist will be taken as proof that you are one. Accept it as the price of admission.

11-Have opposition research done on yourself. Have others you trust review the file. Be prepared to answer for anything that comes up in that research. If there’s anything that you think will sink you, don’t run.

12-Ask yourself if there’s anything people will demand to know about you, and get it out there early. If your tax returns or your business partnerships are too important to disclose, don’t run. (We might call this the Bain Capital Rule).

13-Realize that your record, and all the favors you’ve done, will mean nothing if your primary opponent appears better funded.

14-Run as who you are, not who you think the voters want. There’s no substitute for authenticity.

15-Each morning, before you read the polls or the newspapers, ask yourself what you want to talk about today. Talk about that.

16-If you never give the media new things to talk about, they’ll talk about things you don’t like.

17-Never assume the voters are stupid or foolish, but also don’t assume they are well-informed. Talk to them the way you’d explain something to your boss for the first time.

18-Handwrite the parts of your platform you want voters to remember on a 3×5 index card. If it doesn’t fit, your message is too complicated. If you can’t think of what to start with, don’t run.

19-Voters may be motivated by hope, fear, resentment, greed, altriusm or any number of other emotions, but they want to believe they are voting for something, not against someone. Give them some positive cause to rally around beyond defeating the other guy.

20-Optimism wins. If you are going to be a warrior, be a happy warrior. Anger turns people off, so laugh at yourself and the other side whenever possible, even in a heated argument.

21-Ideas don’t run for President; people do. If people don’t like you, they won’t listen to you.

22-Your biography is the opening act. Your policy proposals and principles are the headliner. Never confuse the two. The voters know the difference.

23-Show, don’t tell. Proclaiming your conservatism is meaningless, and it’s harder to sell to the unconverted than policy proposals and accomplishments that are based on conservative thinking.

24-Being a consistent conservative will help you more than pandering to nuts on the Right. If you can’t tell the difference between the two, don’t run.

25-Winning campaigns attract crazy and stupid people as supporters; you can’t get a majority without them. This does not mean you should have crazy or stupid people as your advisers or spokespeople.

26-Principles inspire; overly complex, specific plans are a pinata that can get picked to death. If you’re tied down defending Point 7 of a 52 point plan that will never survive contact with the Congress anyway you lose. Complex plans need to be able to be boiled down to the principles and incentives they will operate on. The boiling is the key part.

27-Be ready and able to explain how your plans benefit individual voters. Self-interest is a powerful thing in a democracy.

28-If you haven’t worked out the necessary details of a policy, don’t be rushed into releasing it just because Ezra Klein thinks you don’t have a plan. Nobody will care that you didn’t have a new tax plan ready 14 months before Election Day.

29-Don’t say things that are false just because the CBO thinks they’re true.

30-If you don’t have a position on an issue, say that you’re still studying the issue. Nobody needs an opinion on everything at the drop of a hat, and you’ll get in less trouble.

31-When in doubt, go on the attack against the Democratic frontrunner rather than your primary opponents. Never forget that you are auditioning to run the general election against the Democrat, not just trying to be the least-bad Republican.

32-Attacking your opponents from the left, or using left-wing language, is a mistake no matter how tempting the opportunity. It makes Republican voters associate you with people they don’t like. This is how both Newt Gingrich and Rick Perry ended up fumbling the Bain Capital attack.

33-Be prepared to defend every attack you make, no matter where your campaign made it. Nobody likes a rabbit puncher. Tim Pawlenty’s attack on Romneycare dissolved the instant he refused to repeat it to Romney’s face, and so did his campaign.

34-If your position has changed, explain why the old one was wrong. People want to know how you learn. If you don’t think the old one was wrong, just inconvenient, the voters will figure that out.

35-If a debate or interview question is biased or ridiculous, point that out. Voters want to know you can smell a trap. This worked for Newt Gingrich every single time he did it. It worked when George H.W. Bush did it to Dan Rather. It will work for you.

36-Cultivate sympathetic media, from explicitly conservative outlets to fair-minded local media. But even in the primaries, you need to engage periodically with hostile mainstream media outlets to stay in practice and prove to primary voters that you can hold your ground outside the bubble.

37-Refuse to answer horserace questions, and never refer to “the base.” Leave polls to the pollsters and punditry to the pundits. Mitt Romney’s 47% remark was a textbook example of why candidates should not play pundit.

38-Hecklers are an opportunity, not a nuisance. If you can’t win an exchange with a heckler, how are you going to win one with a presidential candidate? If you’re not sure how it’s done, go watch some of Chris Christie’s YouTube collection.

39-Everywhere you go, assume a Democrat is recording what you say. This is probably the case.

40-Never whine about negative campaigning. If it’s false, fight back; if not, just keep telling your own story. Candidates who are complaining about negative campaigning smell like losing.

41-“You did too” and “you started it” get old in a hurry. Use them sparingly.

42-If you find yourself explaining how the Senate works, stop talking. If you find yourself doing this regularly, stop running.

43-Never say “the only poll that matters is on Election Day” because only losers say that, and anyway even Election Day starts a month early now. But never forget that polls can and do change.

44-Voters do not like obviously insincere pandering, but you cannot win an election by refusing on principle to meet the voters where they are. That includes, yes, addressing Hispanic and other identity groups with a plan for sustained outreach and an explanation of how they benefit from your agenda. Build your outreach team, including liaisons and advertising in Spanish-language media, early and stay engaged as if this was the only way to reach the voters. For some voters, it is.

45-Post something as close to daily as possible on YouTube featuring yourself – daily message, clips of your best moments campaigning, vignettes from the trail. You can’t visit every voter, but you can visit every voter’s computer or phone.

46-Never suggest that anybody would not make a good vice president. Whatever they may say, everyone wants to believe they could be offered the job.

47-If you’re not making enemies among liberals, you’re doing it wrong.

48- If you don’t have a plausible strategy for winning conservative support, you’re in the wrong party’s primary.

49-The goal is to win the election, not just the primary. Never box yourself in to win a primary in a way that will cause you to lose the election.

50-Don’t bother making friends in the primary who won’t support you in the general. Good press for being the reasonable Republican will evaporate when the choice is between you and a Democrat.

51-Some Republicans can be persuaded to vote for you in the general, but not in the primary. Some will threaten to sit out the general. Ignore them. You can’t make everyone happy. Run a strong general election campaign and enough of them will come your way.

52-Don’t actively work to alienate your base during the primary. Everyone expects you to do it in the general, and you gain nothing for it in the primary.

53-Don’t save cash; it’s easier to raise money after a win than to win with cash you saved while losing. But make sure your organization can run on fumes now and then during dry spells.

54-If you’re not prepared for a debate, don’t go. Nobody ever had their campaign sunk by skipping a primary debate. But looking unprepared for a debate can, as Rick Perry learned, create a bad impression that even a decade-long record can’t overcome.

55-The Iowa Straw Poll is a trap with no upside. Avoid it. Michele Bachmann won the Straw Poll and still finished last in Iowa.

56-Ballot access rules are important. Devote resources early to learning, complying with them in every state. Mitt Romney didn’t have to face Newt Gingrich or Rick Santorum in Virginia – even though both of them live in Virginia – because they didn’t do their homework gathering signatures.

57-If you can’t fire, don’t hire. In fact, don’t run.

58-Hire people who are loyal to your message and agenda, and you won’t have to worry about their loyalty to your campaign.

59-Don’t put off doing thorough opposition research on your opponents. By the time you know who they are, the voters may have decided they’re somebody else.

60-You can afford to effectively skip one early primary. You can’t skip more than that. You are running for a nomination that will require you to compete nationally. (Call this the Rudy Giuliani Rule).

61-Use polling properly. Good polling will not tell you what to believe, but will tell you how to sell what you already believe.

62-Data and GOTV are not a secret sauce for victory. But ignoring them is a great way to get blindsided.

63-Don’t plan to match the Democrats’ operations and technology, because then you’re just trying to win the last election. Plan to beat it.

64-Political consultants are like leeches. Small numbers, carefully applied, can be good for you. Large numbers will suck you dry, kill you, and move on to another host without a backward look.

65-Never hire consultants who want to use you to remake the party. They’re not Republicans and you’re not a laboratory rat.

66-This is the 21st century. If you wouldn’t want it in a TV ad, don’t put it in a robocall or a mailer. Nothing’s under the radar anymore.

67-Always thank your friends when they back you up. Gratitude is currency.

68-Every leak from your campaign should help your campaign. Treat staffers who leak unfavorable things to the press the way you would treat staffers who embezzle your money. Money’s easier to replace.

69-Getting distance from your base in the general on ancillary issues won’t hurt you; they’ll suck it up and independents will like it. Attacking your base on core issues will alienate your most loyal voters and confuse independents.

70-If you are convinced that a particular running mate will save you from losing, resign yourself to losing because you’ve already lost.

71-Don’t pick a VP who has never served in Congress or run for president in his or her own right. Even the best Governors have a learning curve with national politics, and even the best foreign policy minds have a learning curve with electoral politics. And never steal from the future to pay for the present. Your running mate should not be a Republican star in the making who isn’t ready for prime time. In retrospect, Sarah Palin’s career was irreparably damaged by being elevated too quickly to the national level.

72-Never, ever, ever take anything for granted. Every election, people lose primary or general elections because they were complacent.

73-Make a few rules of your own. Losing campaigns imitate; winning campaigns innovate.

Mitt Romney, Friend in Need

The Obama campaign has spent months laboring to get this election to be about anything but the president’s record and the candidates’ policy proposals. As often happens in campaigns, this requires painting caricatures with no connection to the facts. The Obama camp has worked hard to make Mitt Romney out as a bad, unfeeling, cold-hearted rich guy who only cares about his own bottom line. Romney himself hasn’t helped the matter by being such a stiff, tin-eared speaker who actually looks and sounds like a walking stereotype; political communication is not among his skills. But the reality is that Romney’s biography shows him to be a real-life Good Samaritan who has walked the walk of caring for his fellow man not only with his own money but with his own time and his own hands. I’ve had my share of political complaints about Romney, but on this score, the critics should be ashamed of themselves: Romney is a genuine role model of what private citizens can do to assist those in need.

Continue reading Mitt Romney, Friend in Need

The Vice Presidential Stakes

Ten of the last twenty presidents, dating back to 1900, have been forced from office or come close: one was forced to resign (Nixon), one was impeached (Clinton), two were assassinated (Kennedy and McKinley), one was shot (Reagan), one was shot at twice in three weeks (Ford), two died in office of natural causes (FDR and Harding), one was incapacitated by a stroke (Wilson), and one nearly died of a massive heart attack (Eisenhower). If you go back to the 19th century, the record unsurprisingly gets worse. As for vice presidents since 1900, not only have five taken office (Ford, LBJ, Truman, Coolidge and Teddy Roosevelt), but four others have been nominated for the presidency while sitting (George H.W. Bush won, Richard Nixon lost and then won later, and Hubert Humphery and Al Gore lost – with Gore and Nixon losing two of the closest races in history and Humphery losing a tight three-way race), and one other (Walter Mondale) was nominated four years later. Losing vice presidential nominees have mostly not gone on to better things, but a few have – FDR came back to win the presidency 12 years later, Earl Warren became Chief Justice of the Supreme Court five years later, Bob Dole was nominated for the presidency 20 years later, and Lloyd Bentsen moved laterally to become Treasury Secretary five years later. Others, like Sarah Palin and Joe Lieberman, saw their national profiles greatly raised by the experience; Lieberman, Edmund Muskie and John Edwards all ran presidential campaigns four years later, with varying degrees of impact on the race.

All of which is a way of saying that Mitt Romney’s choice of a running mate could have very important repercussions whether or not that choice makes much impact on the outcome of the 2012 election. Romney seems to be a man of unusual health, vigor and personal ethics, and so less likely than most to leave the Oval Office before his term is out if he’s elected, but he’s also 65 years old; things happen. Given that the outcome of the election remains uncertain, we should therefore be rightly concerned with his choice. Let’s take a look at a couple of the considerations on the table, and why I ultimately think Paul Ryan is the best choice under the circumstances.

Continue reading The Vice Presidential Stakes

The Momentum Finally Shifts, Slightly, To Romney

I’ve previously looked in detail at the breakdown of GOP primary votes here, here and here; for purposes of this series, I’ve broken out the votes in three groups – the five conservative candidates (Santorum, Gingrich, Perry, Bachmann and Cain), the two moderate candidates (Romney and Hunstman) and the libertarian (Paul) – for reasons explained in the first post. In my second post, I detailed the signs to look for to see whether and when Romney would start putting the race away with the voters rather than simply plodding through the accumulation of delegates.

After the March 24 vote in Louisiana and Tuesday’s votes in Wisconsin, Maryland and DC, we can see the signs of that momentum shift, but only slightly, with stubborn resistance to Romney still continuing. Not-unrelatedly, we can see the collapse of Newt Gingrich’s campaign to levels even lower than he was getting in February, the last time he went a month without being on the ballot in any Southern state (recall that Newt was not on the Missouri ballot). Let’s start with the month-by-month running tally:

Candidate JANUARY % FEBRUARY % MARCH % APRIL %
Romney 1,071,678 40.5% 741,495 40.6% 2,181,105 37.6% 466,928 45.4%
Santorum 378,995 14.3% 692,296 37.9% 1,748,498 30.1% 358,668 34.9%
Gingrich 817,770 30.9% 160,360 8.8% 1,219,154 21.0% 72,509 7.0%
Paul 278,729 10.5% 215,023 11.8% 578,435 10.0% 111,129 10.8%
Huntsman 50,049 1.9% 2,817 0.2% 15,387 0.3% 6,851 0.7%
Perry 23,592 0.9% 6,293 0.3% 23,581 0.4% 1,041 0.1%
Bachmann 10,856 0.4% 3,480 0.2% 8,688 0.1% 6,054 0.6%
Cain 10,046 0.4% 3,555 0.2% 39 0.0% 0.0%
Rest 4,742 0.2% 1,528 0.1% 29,142 0.5% 5,416 0.5%
Conservatives 1,241,259 46.9% 865,984 47.4% 2,999,960 51.7% 438,272 42.6%
Moderates 1,121,727 42.4% 744,312 40.7% 2,196,492 37.8% 473,779 46.1%
Libertarians 278,729 10.5% 215,023 11.8% 578,435 10.0% 111,129 10.8%
TOTAL 2,646,457 1,826,847 5,804,029 1,028,596

Continue reading The Momentum Finally Shifts, Slightly, To Romney

Can Republicans Win In 2012 Without Leadership?

Fred Barnes, who is nothing if not plugged in to the thinking of leading Beltway Republicans, looks at how the Congressional GOP plans to work with the presidential nominee:

Republicans would like to revive party unity and repeat the Reagan-Kemp success story. House speaker John Boehner and Senate minority leader Mitch McConnell are planning to confer with the Republican nominee, once one emerges. Their aim: agreement on a joint agenda.

McConnell has specific ideas about what the presidential candidate and Republicans in both houses of Congress should promote. “Obamacare should be the number one issue in the campaign,” he says. “I think it’s the gift that keeps on giving.”

Next are the deficit and national debt. These, in turn, would make entitlement and tax reform important issues against Obama. “We’re not interested in small ball,” McConnell says.

And there’s another Republican initiative on Capitol Hill aimed at thwarting President Obama and Democrats. Republicans plan to keep up a steady stream of bills and proposals, mostly coming from the House, to foil the charge that Obama’s policies have been undercut by a “do-nothing Congress” – that is, a Republican Congress.

Even considering the fact that McConnell has to play coy due to the fact that there’s as yet no nominee, you will notice what is missing in this picture: the idea that the nominee himself, now most likely Mitt Romney, will have any ideas of his own to which Congressional Republicans will have to accommodate themselves. This is part of a broader pattern: outside of the party’s most moderate precincts – where Romney is seen as a bulwark against conservatives – Republicans who have resigned themselves to Romney have done so, more or less, on the theory that he can be brought around to do things the party’s various constituencies want him to do. This is the opposite of the thing we normally look for in a president: leadership in setting the agenda of the party and the country. As such, it represents an experiment, or at least a throwback to the late-19th century model of how the presidency operates. Can the GOP beat Barack Obama and run the country the next four years without presidential leadership?

Continue reading Can Republicans Win In 2012 Without Leadership?

Mitt Romney, The Unconvincing Convert

It can be difficult to summarize in one place all of Mitt Romney’s problems as a candidate and as a potential President. I have tried; I wrote, back in 2007, a series so lengthy on Romney’s flaws (some 15,000 words, Part I, II, III, IV & V) that I can’t possibly hope to rewrite the whole thing now, and explained why I preferred McCain to Romney. More recently I focused on the dangers of backing Romney to the integrity of his supporters, the conservative movement’s need to maintain its independence from Romney, and the problems with Romney’s technocratic approach. Let me try to zero in on four of his problems here: the unconvincing nature of his political conversion, the hazards of becoming enamored with candidates whose primary rationale for running is their money, the unprecedented difficulty of winning with a moderate Republican who lacks significant national security credentials as a war hero or other prominent foreign policy figure, and Romney’s vulnerability arising from his dependence on his biography.

Continue reading Mitt Romney, The Unconvincing Convert

The Romney Reader

I keep meaning to update and summarize my 2007 opus on Mitt Romney, but for now, here’s a bookmark post that collects the links.
The five part 2007 series on Romney:
Part I: If We Nominate Him, We’re Gonna Lose
Part II: The Experience Factor and The War
Part III: What, Precisely, Does This Man Stand For?
Part IV: Campaigning Like A Democrat
Part V: The “M” Word
From 2008: Why I backed McCain over Romney
Romney’s hostility to the suburbs.
From 2011: David Brooks Likes The Crease of Mitt Romney’s Pants
From 2012: On Romney, Bain and Keeping Your Integrity
An Open Letter to Jim DeMint

An Open Letter to Jim DeMint

Dear Senator DeMint:

By the numbers, we are yet very early in the presidential primaries. 1144 delegates are needed to sew up the nomination, and depending how you count these things, Mitt Romney has maybe 13 delegates after finishing Iowa in a de facto tie with Rick Santorum and thumping Ron Paul in New Hampshire last night. But presidential primary races are often about perception: like wars, you more often win them by convincing the other side that further resistance is futile than by total, to-the-last-man annihilation. And so the coming South Carolina primary is widely recognized as the last realistic chance to stop Romney, or at least visibly slow his momentum and eliminate the divisions among conservative candidates that have thus far precluded a unified opposition. Romney has been lining up endorsements (including SC Governor Nikki Haley), money and favorable press from conservative journalists to create an air of inevitability that he hopes will end this race by Florida, if not South Carolina. I think it is fair to say that a great many grassroots conservative activists view the prospect of a Romney candidacy with varying shades of dismay.

We may yet, indeed, be stuck with Romney. And I know you were one of a good number of conservatives to endorse him in 2008 as a tactical move to stop John McCain, so the pull of some consistency (as well as longstanding disagreements with Rick Santorum) must be drawing you back to support him again. But even if we do end up with Romney – indeed, especially if we do – it will be terribly damaging for the conservative movement if you endorse or in any way assist him while there is still a race on. Let me explain why.

Continue reading An Open Letter to Jim DeMint

On Romney, Bain and Keeping Your Integrity

We’re far down the rabbit hole of primary season right now, and that inevitably means that charges and counter-charges are flying so fast that the news cycle can change dramatically from morning to afternoon. Naturally, when things are moving this quickly and emotions are running high, people get carried away. This happens to everyone. A lot of people who sit on the sidelines are too quick to say, “oh, so-and-so totally lost credibility with me by making that argument.” But candidates and pundits in particular are making arguments all day long, day after day; they’re going to grab hold now and then of a story they should know better than to believe or an argument they should know better than to make. Like anything in life, the test of character is not the occasional stumble but the long sweep of your record over time – whether you back off when you’ve dug into an untenable position, whether you learn from mistakes.

This comes to mind with yesterday’s confluence of attacks on Mitt Romney’s business record at Bain Capital and his ill-timed quip that “I like to be able to fire people.” To varying extents, the Gingrich and Perry campaigns and their supporters jumped all over him on both counts. A pro-Newt SuperPAC is rolling out a 27-minute documentary attacking Romney’s Bain record; as Erick notes, Perry’s campaign has been pushing a more modest line of attack against the Bain record, but still one that has something of a whiff of desperation about it. Perry’s camp also pushed a downloadable ringtone of Romney’s “fire” line. With time and some context, both campaigns backed off hitting Mitt on the “fire” comment: Perry’s people pulled the ringtone, and Newt told Fox News that the line had been taken out of context.

The “fire” comment is the easier call. Romney was making a completely valid point: that people should be able to fire service providers like insurance companies if they’re not getting good service. That’s one of the pro-consumer aspects of the conservative message, and where we part company from liberals who think first of protecting entrenched interests at the expense of consumer choice. That being said, the comment fed directly into the most damaging narratives about Romney, and was emblematic of how he’s much like Rick Santorum in terms of his tendency to use cringe-inducingly tin-eared language when he’s making even valid points.

The Bain storyline is a little more complicated, in part because there are a lot of angles to Bain’s business; while Romney’s record, as Jim Pethokoukis notes, includes a lot to be proud of, as Jonathan Last notes, you don’t have to necessarily take that business record as a whole if there are aspects worth defending and aspects worth criticizing. A fair amount of what businesses like Bain do is to step in and take over businesses that are in bad shape. We have an ongoing debate in this country about what to do with failing businesses, but denying they’re failing is not an option – either you shutter or restructure them or you prop them up, and that raises the question of who gets stuck with the bill for propping them up. One of the great scandals of the past 5 years, which has given rise to the Tea Party and to some extent the Occupy Wall Street movement as well, has been the extent to which the answer to that question has been the taxpayers.

So, I don’t like seeing pro-free-market Republicans attacking the concept of what Bain does, any more than I liked seeing Romney attack Rick Perry from the left on entitlements. But just because the role of red-in-tooth-and-claw capitalists is a crucial and necessary one does not mean that they are likely to be popular candidates in today’s general election environment. Criminal defense lawyers, for example may be crucially necessary to our system of justice, but if they have represented a lot of unpopular clients, they are not likely to be politically viable. I continue to think that Romney’s business record is an under-explored political vulnerability (one Ted Kennedy used against Romney in 1994, but didn’t even use all the ads he cut) that the Democrats will exploit ruthlessly. And Romney’s existing defenses of that record are fairly weak. We should not be caught unawares by this in the summer and fall when it’s too late to pick another candidate. In many ways, it’s like the swift boat story. You’ll recall that the centerpiece of John Kerry’s electability argument in 2004 was his military record – not any policy proposal on national security, mind you, but the simple fact of his biography as a war hero. Given that Kerry had decades-old enemies from his activties as an anti-war protestor, it was unwise for Democrats to assume that this biographical narrative alone would go unchallenged in the general election. But that’s exactly what they did, and the Swift Boat Veterans’ ads (especially the ads using Kerry’s own Senate testimony from 1970) did terrible damage to Kerry.

Romney’s story is much the same. There’s no serious argument that Romney’s record of supporting free enterprise and job growth in his single term as Massachusetts governor is better than the records of Perry, Gingrich, Santorum and Huntsman; his claim to be a job creation specialist is grounded in his record at Bain, and just like Kerry’s war hero biography, this claim is bound to attract scrutiny. It would be foolishness in the extreme for Republicans to demand that nobody talk about this during the time when we’re choosing a candidate. The harder question, for free-market Republicans, is how to have a serious debate on this point without compromising our integrity and our principles.

The fear that Bain, and Romney’s wealth (by birth as well as his business wealth) will be a political liability is hardly fanciful. Look back over the years at the list of wealthy Republican candidates who put their wealth ahead of their limited records in public office. The California GOP has had the worst record: Bill Simon, Carly Fiorina, Meg Whitman, Michael Huffington, and Bruce Herschensohn all flopped. The positive example is Arnold Schwarzenegger, who proved a disaster for California conservatives in office. Simon, a good and decent man and fairly conservative, faced an opponent with approval ratings so terrible on Election Day that he was recalled just months later – yet the Democrats tore Simon limb from limb with attacks on his private business record. Republicans in other states or at the national level have often found such candidates to be electoral failures or totally unreliable in pursuing our party’s principles in office: Herman Cain, Mike Bloomberg, Carl Paladino, Linda McMahon, Jack Ryan, Pete Coors, Pete Dawkins. (Ron Johnson and Rick Scott being rare exceptions, and Scott only won after a searing campaign against his business record). An understanding of private business is a valuable thing for public officials, but it’s no substitute for experience pursuing good public policies; Jon Corzine was a success in business before he ran New Jersey into the ground, and the most successful businessman ever to be president was Herbert Hoover. It’s entirely valid for Republicans to ask whether we are buying ourselves a similar set of headaches with Romney.

The other point I would make about integrity is that it goes close to the core of why a Romney nomination worries me so much: because we would all have to make so many compromises to defend him that at the end of the day we may not even recognize ourselves. Romney has, in a career in public office of just four years (plus about 8 years’ worth of campaigning), changed his position on just about every major issue you can think of, and his signature accomplishment in office was to be wrong on the largest policy issue of this campaign. Yes, Obama is bad, and Romney can be defended on the grounds that he can’t possibly be worse. Yes, Romney is personally a good man, a success in business, faith and family. But aside from his business biography, his primary campaign has been built entirely on arguments and strategies – about touting his own electability and dividing, coopting or delegitimizing other Republicans – none of which will be of any use in the general election. What, then, will we as politically active Republicans say about him? I was not a huge fan of John McCain’s record, but I was comfortable making honest points about the things McCain had been consistent on over the years – national security, free trade, nuclear power, public integrity, pork-barrel spending. There were spots of solid ground on which to plant ourselves with McCain, and he had a history of digging himself in on those and fighting for things he believed in. But Mitt Romney’s record is just one endless sheet of thin ice as far as the eye can see – there’s no way to have any kind of confidence that we can tell people he stands for something today without being made fools of tomorrow. We who have laughed along with Jim Geraghty’s prescient point that every Obama promise comes with an expiration date will be the ones laughed at, and worse yet we will know the critics are right. Every time I try to talk myself into thinking we can live with him, I run into this problem. It’s one that particularly bedeviled Republicans during the Nixon years – many partisan Republicans loved Nixon because he made the right enemies and fought them without cease or mercy, but the man’s actual policies compromised so many of our principles that the party was crippled in the process even before Watergate. We can stand for Romney, but we’ll find soon enough that that’s all we stand for.

The problem is not entirely without its solutions; one of those is that the only real mechanism conservatives would have for keeping Romney honest is to pour efforts into getting more conservatives elected in the House and Senate, and in particular targeting primary challenges at people who have supported Romney. But that’s a desperate measure, and it still doesn’t answer the question of how we make the affirmative case for Romney without losing our integrity. Which is precisely why we need a hard look now at what we’re getting in return.

McCain to Win

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It comes to this: John McCain and Mitt Romney. Rudy’s out, and Huckabee is finished but will likely stay in the race as long as there is a race to stay in. More on them at another time, for we Republicans have a decision to make, and an important one: fall in behind the newly cemented frontrunner, John McCain, or stage a last-chance, rearguard action behind Mitt Romney. I’m sure I will not surprise anyone who has been reading my writings on this race these last few months when I say that I am supporting McCain, and hoping that the Party gets behind him quickly when and if, as seems likely, he sweeps a number of large states on Super-Duper Tuesday six days from now.

As I previously explained at some length, I am, like Martin Knight, under no illusions about the nature of a McCain presidency, which would undoubtedly lead to a lot of bad consequences for conservatives on a whole range of issues and would almost certainly lead a divided and demoralized party to a bloody and potentially disastrous schism by 2012. I’m not going to sell you on McCain’s specific policies other than to point out the obvious, which is that he would be far better on the war, the courts, taxes, spending and entitlements than Hillary or, should the improbable happen, Obama. (I may return another day to what I think McCain could accomplish in office, specifically the hope I had in supporting him 8 years ago that he may yet be the man who can actually do something about the entitlements crisis; I would also remind McCain’s critics that the man cast tough votes to put Robert Bork, Clarence Thomas and Samuel Alito on the Supreme Court, and to oppose Bush’s expansion of Medicare to cover prescription drugs). But as Ben Domenech has set out brilliantly, this election is so important at such a critical juncture that I am willing to make that deal to win it – and I believe with all my heart that McCain can win this race and Mitt Romney cannot.

I will address below three main points:

1. Why I think McCain can win, and specifically why I think analogies to John Kerry and Bob Dole are misguided.

2. Why I think Romney can’t win and would be a bad candidate to lose with.

3. Why we need the primaries wrapped up quickly now that we are down to a more traditional two-man race.

Continue reading McCain to Win

The Trouble With Mitt Romney (Part 4 of 5)

The fourth of a five-part series on why Republicans who are serious about winning the White House in 2008 are wasting our time on Mitt Romney. For background, check out Part 1, Part 2, Part 3, my explanation of why I’m with Rudy, and my take on Mike Huckabee.

IV. Campaigning Like A Democrat

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In this installment, I’d like to discuss yet another of the major problems I have with Romney: his style of campaigning, which in my view is too much like a Democrat-style campaign that often ends up insulting the intelligence of the voter – because it proceeds from the assumption that the voters are stupid.

Now, let me preface this by saying that it would be foolish, especially after 2006, to assume that Democrats are somehow congenitally unable to win elections; there’s obviously a long history of highly effective Democratic campaigns. And it would be silly to pretend that Republican campaign tactics are without sin.
But I do contend that there is a distinctive style of campaign, with a number of identifiable traits, that has been adopted primarily by Democratic candidates and far fewer Republicans. It’s a style that can be effective in state and local races, where there are limits to the attention span and resources of the voters and the media (consider Bob Shrum’s record of success at the state level). But it has proven repeatedly to wilt under the hot glare of a national campaign that affords the media and the voters alike months of attention to a candidate’s every move and utterance. Romney and his campaign team seem to illustrate too many of these distinctive traits, and that not only repels me but concerns me deeply about his viability in a national election.

Continue reading The Trouble With Mitt Romney (Part 4 of 5)

The Trouble With Mitt Romney (Part 3 of 5)

The third of a five-part series on why Republicans who are serious about winning the White House in 2008 are wasting our time on Mitt Romney. For background, check out Part 1, Part 2, my explanation of why I’m with Rudy, and my take on Mike Huckabee.

III. What, Precisely, Does This Man Stand For?

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In Part III, we take on the issue that has dogged Mitt Romney throughout his campaign for the presidency: the charge that he is a flip-flopper. The fact that he has that reputation is itself damaging, as John Kerry could tell you; it’s not as if the Democrats will not know how to make maximum use of it if Romney wins the nomination (I’d advise him to avoid windsurfing in the interim just to be safe). What I’d like to explain here is precisely why it is that the flip-flop label sticks so easily to Romney when it doesn’t seem to attach to other politicians who have changed their positions now and again.

Continue reading The Trouble With Mitt Romney (Part 3 of 5)

The Trouble With Mitt Romney (Part 2 of 5)

The second of a five-part series on why Republicans who are serious about winning the White House in 2008 are wasting our time on Mitt Romney. Part 1 is here, and my explanation of why I’m with Rudy is here.

II. The Experience Factor and The War

In Part 1, I discussed my general impression, and some of the reasons for that impression, that Romney would be a lousy general election candidate. Closely related to both the electability factor and what I call the governability factor – i.e., what confidence we have that Romney can actually move the chains in Washington if he gets elected, and not get eaten alive by the forces naturally opposed to a Republican president – is the question of Romney’s experience and accomplishments in public office. Or rather, his relative lack thereof. At a time when the nation is at war and the general public has lost faith in our party first and foremost because the Iraq War and Hurricane Katrina convinced people that the GOP was not doing a competent job of administering the federal government, and when the Democratic candidate has been in DC a long time but with little independent executive experience, Romney’s thin resume in public office is likely to be a major handicap or at a minimum forfeit what is usually a strong Republican advantage, of the type enjoyed by Eisenhower (Supreme Allied Commander, a job involving intricate political/diplomatic maneuvering and unprecedented logistical planning), Reagan (two-term governor of the nation’s largest state), Nixon (two-term Vice President as well as Congressman and Senator) and both President Bushes (the elder a two-term VP, CIA head and RNC Chair as well as a Congressman and UN and China Ambassador; the younger a two-term governor of Texas).

Read on – there is much, much more…

Continue reading The Trouble With Mitt Romney (Part 2 of 5)

The Trouble With Mitt Romney, Part 1 of 5

The first of a five-part series on why Republicans who are serious about winning the White House in 2008 are wasting our time on Mitt Romney.

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I’m a conservative in large part because of the vast social/cultural gulf that separates Right and Left, first and foremost on the issue of abortion – and yet, the candidate I’m supporting for the 2008 GOP nomination, Rudy Giuliani, is an avowed pro-choicer who has often been on the wrong side of that gulf.
I also believe that the GOP, for a number of reasons I’ll discuss below, needs to nominate a candidate who has a demonstrated record of management excellence – and yet, my second choice in 2008 is Fred Thompson, a man who has pretty much never managed anything.

You would think that I might be a natural constituency for Mitt Romney, the stronger of the two GOP candidates (the other being Mike Huckabee, more on whom here) who has substantial executive experience and is running as a social conservative. After all, I’ve watched Romney for years (I was in school in Massachusetts and semi-active in GOP campaigns during his 1994 Senate run), and he’s even an alumnus of my law school. So why is Romney no more than my fifth choice for the nomination (behind Rudy, Fred, McCain, and Hunter)? Why do I dread the prospect that he might capture the nomination? Let me explain.

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I should start off by saying that there are quite a number of things I like about Romney. He’s obviously smart, articulate and very hard-working. He was a fabulously successful businessman, intimately involved in the development of many new and growing businesses during his career in venture capital and private equity. He ran the Salt Lake City Olympics well, rescuing it from a corruption scandal as well as the challenge of handling the extra security that came from hosting the Games just five months after September 11. He was a good Governor in Massachusetts. He’s obviously a good family man, a man of faith and unquestioned personal integrity. He seems like the kind of guy anyone would be glad to have as a next-door neighbor or a son-in-law. I supported him for the Senate in 1994 (and was appalled at the religious bigotry hurled at him in that campaign by Ted Kennedy), cheered for his campaign for Governor in 2002, and I’d walk over hot coals to elect him in place of my own state’s current Governor, Eliot Spitzer.

I. If We Nominate Him, We’re Gonna Lose

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Leaving aside for a second how you rank them, there are basically four things that have to be looked at in examining a presidential candidate:

1. Can he (or she, but we’re talking Romney here) win the general election?

2. Does he stand for good positions and priorities on the issues?

3. How likely is he to actually turn those positions into effective policy, often in the face of a hostile opposition and media and under various pressures from within and without the Party and the Beltway to back down, flip-flop or compromise?

4. How well do we think he can handle unexpected crises and new issues (especially in foreign affairs) beyond what he’s campaigning on?
Regardless of the relative priority you put on the other three, the simple fact is that the best possible potential president in the world is no use if he can’t get elected. And I am quite certain that Mitt Romney, if nominated, won’t get elected. There are a number of reasons for this, not all of them fair, but no less real for being unfair.

A. He’s Not Not-Bush

The first reason is one of the iron rules of politics: after 8 years of the same president – any president, popular or otherwise – voters want change. Partly it’s a sense of getting someone who has a different style and approach and just feels different, and partly it’s the entirely rational assumption that since the job is too big for any one person to do comprehensively, at least exchanging a president with one set of flaws and priorities and values for a different one will ensure that the same things don’t get overlooked or done wrong for another four years.
By nature, this puts the incumbent’s party at a disadvantage, since switching parties is the easiest way to ensure wholesale change – as happened after two-term presidencies in 2000, 1960, 1952, and 1920, and after quasi-two-term presidencies in 1976, 1968, and 1952. And that disadvantage increases when the incumbent is deeply unpopular and is prosecuting a frustrating and unpopular war, as was the case in 1968 and 1952. Make no mistake: that is true today of George W. Bush and the war in Iraq.

The challenge for Republicans, then, is to prove to the electorate that the next nominee is not-Bush, and specifically is not-Bush in the ways that people find most troublesome about Bush. (That’s easier said than done when different people are upset about different things, but you can start by focusing on the reasons why people who might potentially vote Republican, and even people who are still happier than not with him, are dissatisfied with Bush).

With George Allen’s campaign having ended before it began, Romney is probably the least not-Bush of any of the candidates. He’s the son of a politician, a businessman running with a fairly short resume in public office, a religious man, a Harvard MBA. Like Bush, he’s led something of a charmed existence – he didn’t come up by the bootstraps, and he didn’t fight in a war. Like Bush, he’s known for his tightly controlled message discipline. There’s even a sense that Romney has been the favored candidate of the Bush family, Jeb in particular (and there’s a reason why Jeb, arguably the GOP’s best possible candidate, can’t run in 2008). See here, here, and here. Worst of all, Romney will be seen as Bush-like without the corresponding virtue (his stubborn constancy) that Bush’s supporters have long most admired, and without Bush’s cultural credibility with Southern Christian conservatives.

To Romney supporters, the comparison seems unfair in two major ways even above and beyond the extent to which it ignores Bush’s own political and policy accomplishments and punishes Romney even for the virtues he shares with Bush. First, unlike Bush, a mediocre oilman who didn’t find consistent success until he led an investor group to buy the Texas Rangers, Romney was a great success in the private business world. (While this is an impressive credential, it turns out to be less of a historically useful one than you might think – successful businessmen, notably Hoover, have been poor presidents; about the only man to really succeed in the presidency and in business was George Washington, and Washington’s success in the whiskey business came only after he left office). Unfortunately for Romney, it may be very difficult for his campaign to convince people that he is selling a kind of experience that’s fundamentally different from Bush’s.

Second, Romney is much more verbally facile than Bush, much less apt to seem cornered and defensive behind a podium or to leave listeners wondering about his gray matter. But Romney has his own issues as a communicator, as I will discuss below and later in this series.

The bottom line? For Americans who are open to conservative principles but tired of George W. Bush, Romney will be a tough sell, much tougher than Giuliani (a New Yorker, a verbal battler, a guy who accomplished a lot as a public-sector leader in the public eye, and who is – unfortunately – not identified with religious conservatives) or McCain (whose war-hero status gives him unique credibility and who has long been known as a “maverick”), and perhaps even tougher than the laconic Southerner, Fred Thompson, with his commanding demeanor, long movie and TV exposure and more comparatively humble origins. That might not be as much of an issue if Romney had credibility in his efforts to differentiate himself from Bush on the Right on issues like spending and immigration. Lacking that, his only substantive way out is to turn against Bush on the Iraq War. And conservatives – like me – who believe that that war effort can’t be separated from the wider war thus have twice the reason to be nervous about Romney.

B. Americans Hate Phonies

This is admittedly subjective, but Jonah Goldberg aptly summarized the way Romney often comes off in public by describing his demeanor as, “What Do I Have to Do To Put You In This BMW Today?”. I’ll discuss the specifics in more detail later, but the broader issue is that Romney seems unconvincing as the conservative he is running as; his calculations seem too close to the surface.
When the race kicked off, with Rudy and McCain as the frontrunners and the second tier filled with unknowns and/or candidates with their own issues with the base (e.g., Huckabee on taxes, Brownback to some extent on immigration), there was an opportunity for a candidate to build a market niche as the sane, electable conservative. Romney, to the credit of his business instincts, jumped on that opportunity like a starving man on a sandwich. The problem is that that posture is just not consistent with Romney’s history of campaigning and governing as a moderate, pragmatic, non-ideological Northeastern Republican, and specifically with numerous stands he has taken in the very recent past. Now, a good businessman, or even a candidate running principally as a competent technocrat, can get away with running on what the public wants today rather than on principles. But Romney is running a fundamentally ideological campaign, and he is doing so all too transparently as a businessman pursuing an underserved market rather than as a true believer.

Romney’s air of slickness and phoniness manifests itself in a number of specific ways I will get into later in this series, but the overall effect is an even more pronounced than usual (for a politician) tendency to leave people feeling like he will say anything to get elected. Democrats have, justly, suffered for that perception in the last two presidential elections, and they are almost certainly nominating a candidate who is legendarily calculating (Bill Clinton, by contrast, was a master at faking sincerity; but Romney, like so many others in politics, lacks Clinton’s talents in this regard and would do well not to try to imitate him). Republicans, having successfully and appropriately attacked Gore and Kerry and most likely Hillary as well on this basis, cannot afford to run a candidate who comes off as a phony.

In Part II: Romney’s relative lack of experience and the implications for Romney as a war leader.